Ford is offering a preview of the new “Mustang Inner TV” commercial tomorrow at 11 a.m. EST on its Google Hangout and later via YouTube and on the Mustang Facebook page. The ad will make its national debut during the Daytona 500 on Sunday, February 26.
“We know that Mustang owners are incredibly passionate about their car,” said Matt VanDyke, director of U.S. Marketing Communications. “Rather than just show features and benefits, our new ad demonstrates how people see the product as an extension of who they are. We believe that everyone has an inner Mustang just waiting to be unleashed.”
The spot shows customers unleashing their “inner Mustang” by showing the car changing to satisfy the tastes of a wide range of consumers. The ad builds on the Mustang Customizer (http://ford.com/mustang/customizer, which has generated more than 4 million digital Mustangs built since launching last fall
“This ad was created to work in tandem with the success of our Mustang Customizer and downloadable app, which allows anyone to create their very own Mustang, selecting colors, accessories and decals to complement the amazing design,” said Lee Jelenic, Ford Car Marketing Communications manager. “Mustang owners are unique, independent, and like their cars to reflect their personalities. The Customizer site and this spot pay homage to that.”
Since the fall, the website and application have been incredibly popular, generating more than 4 million digital Mustangs built and a 62 percent increase in the size of the Mustang Facebook community, from 1.6 million to 2.6 million fans. The app has been downloaded more than 200,000 times. Twenty-five percent of Mustang digital customizations occurred via the mobile application.
“These results confirm the potential we saw in developing a social platform that lets Mustang owners have fun with the brand, interact and share,” said Scott Kelly, Ford Digital Marketing manager.