As the official automotive marketing partner of the Sports Illustrated’s Swimsuit property and to help launch the 2013 Lexus GS, Lexus has created a the “Tori 500″ campaign, showcasing an actual race course the automaker created in the shape of swimsuit model Tori Praver’s body.

The campaign includes a video featuring race car driver Scott Pruett and stunt driver Greg Tracy racing on the Tori 500 track: Lexus.com/tori500 or youtube.com/lexus).

Another campaign elements is an iOS camera app called “Supermodeled” that will allow people to place Praver into their own photos with the click of a button. Available at Lexus.com/tori500 and iTunes

There will also be a four-page spread in the February 14 Sports Illustrated Swimsuit issue and custom tablet integrations featured on iPad, Samsung Galaxy, Xoom and Nook.

Tomorrow and Thursday, February 15-16, Lexus will host the two-day Beauties & Beats Music Festival at The Cosmopolitan of Las Vegas.

“What better way to help introduce the bold new face of Lexus—the all-new GS—than with a bold new campaign featuring a Sports Illustrated Swimsuit model?” said Brian Smith, Lexus vice president of marketing. “With the new GS, there’s no going back for Lexus. Instead of just looking at the pictures, consumers can share in the fun through our many campaign components, including having Tori appear in their own photos.”