‘Plugged In’ features two-person teams competing against each other in a series of challenges. The series begins in Los Angeles on Tuesday, May 29, with actor David Arquette guiding contestants at some of his favorite locales. Subsequent episodes will feature different celebrity hosts and their respective hometowns.
The winning teams from each city will move on to participate in the final event in Los Angeles, where they will compete with teams from other regions for the chance to win a Ford Focus Electric for each team member. The winning team will be crowned during the last episode on August 7.
The The Focus Electrics will play a major role in the competition as teams use the car’s infotainment systems to receive video, text and audio clues. The navigation system will help teams get around, while hands-free calling will be used when the contest requires teams to make calls.
“Ford is launching the Focus Electric only on Yahoo!, once again recognizing the power and reach of the Web as we continue to rely more on the power of digital media,” says Matt VanDyke, Director, U.S. Marketing Communications for Ford. “The electric vehicle market will grow over time, so we electrified our popular small-car platform rather than creating a one-off vehicle, and now we can use a targeted online campaign instead of a big-budget advertisement.”
Ford had earlier announced it was restricting early sales of the Focus Electric to fleet customers with a public release later this year but this week company executives said six of the battery-powered compacts were being shipped to each of 67 Ford dealers in California, New York and New Jersey. The cars should be on dealer lots, ready for sale by the time the first episode of “Plugged In’ goes live.
“With at least eight out of 10 Internet users now watching online video, this is the perfect time for Yahoo! and Ford to launch ‘Plugged In,’” says Erin McPherson, Vice President and Head of Video at Yahoo!. “We know from our insights and data that our audience is passionate about celebrity-related content and travel content, and we combined those insights with Ford’s brand goals for a truly engaging program.”
|PLUGGED-IN PROGRAM SCHEDULE|
|Celebrity||Location||Airdate (all Tuesdays)|
|David Arquette||Los Angeles, CA||May 29, 2012|
|Alicia Silverstone||San Francisco, CA||June 5, 2012|
|Ali Wentworth||Washington, DC||June 12, 2012|
|Jenna Bush Hager||Austin, TX||June 19, 2012|
|Rocco DiSpirito||Boston, MA||June 26, 2012|
|Bill Rancic||Chicago, IL||July 3, 2012|
|Adrian Grenier||New York, NY||July 10, 2012|
|Emily Procter||Raleigh, NC||July 17, 2012|
|J.R. Martinez||Atlanta, GA||July 24, 2012|
|India Arie||Seattle, WA||July 31, 2012|
|FINALE||Los Angeles, CA||August 7, 2012|