After 52 years and billions of miles in the pizza business, Domino’s is looking for the Ultimate Delivery Vehicle and they want your help.
On Monday, August 13, Domino’s will kick off the first national TV campaign built around consumers designing a pizza delivery vehicle from the wheels up. Domino’s delivery drivers rack up 10 million miles each week, just in the United States, and they will join pizza fans and car enthusiasts in exploring the possibilities of an Ultimate Delivery Vehicle.
“Part of the excitement of this campaign is that none of us is really sure how the design will end up, or what it will feature,” said Russell Weiner, Domino’s Pizza chief marketing officer. “But one thing is for certain: we are always striving to get better – and while we are known as the delivery experts, we aren’t stopping there when it comes to ensuring the best pizza delivery experience possible for our customers.”
The national TV campaign features Domino’s CEO Patrick Doyle gathering direct feedback from drivers as he rides with them during actual pizza deliveries.
“This may just be our ultimate ‘Oh Yes We Did’ moment and our national television campaign shows that this is not just a stunt,” said Weiner. “With the help of Local Motors, car enthusiasts, Domino’s fans and pizza lovers everywhere, we hope that our eventual prototype design is something that truly revolutionizes the Domino’s experience for everyone.”
Domino’s is partnering with Local Motors, a Phoenix-based community of automobile designers and manufacturers. There will be multiple stages in the competition, including exterior, interior, packaging and surfacing. Design ideas can be submitted by visiting ultimatedeliveryvehicle.com.
Domino’s will be giving out more than $50,000 in prizes throughout the competition stages to consumers who submit ideas and designs.
“The Local Motors Community of over 18,000 enthusiasts, established in the principles of open source and co-creation, generates vehicles of the future,” said Jay Rogers, Local Motors CEO and co-founder. “We are excited to partner with Domino’s Pizza to design a worldwide, game-changing delivery experience for its customers by co-creating the Ultimate Delivery Vehicle.”