Strategic Vision announces 2012 Total Quality awards

Strategic Vision has announced the results of its 2012 Total Quality Index (TQI) study. With only 17% of new owners reporting problems, Toyota Motor Sales earned Strategic Vision’s lowest “Problem Impact Measure” (PIM) score of 4.29, a metric that examines the nature of the problem as well as the dealer resolution.

In terms of Total Quality, Volkswagen Group of America is the leading corporation, followed by a tie between Ford Motor Company and Chrysler Group.

“This is really great news for all those corporations, but the key to success and sales will be products that satisfy the customer’s increasingly insatiable need for innovation, and the complete picture of quality,” said Alexander Edwards, president of Strategic Vision.

Strategic Vision has presented Total Quality Awards every year since 1995. This year’s Total Quality Index was calculated from 45,390 buyers who purchased 2012 models during September to December 2011. The following list contains the winners and vehicles that scored above the segment average in Total Quality as rated by new vehicle buyers:


2012 STRATEGIC VISION TOTAL QUALITY INDEX AWARDS
HIGHEST TOTAL QUALITY: VOLKSWAGEN
FEWEST REPORTED PROBLEMS: TOYOTA
MOST IMPROVED: CHRYSLER GROUP
PASSENGER CARS LIGHT TRUCKS/CROSSOVERS/SUVS
SMALL CAR MINIVAN
Rank Vehicle TQI Score Rank Vehicle TQI Score
1 Fiat 500 Hatchback 869 1 Honda Odyssey 872
2 Smart fortwo Coupe 858 2 Volkswagen Routan 856
3 Nissan Sentra 856 3 Nissan Quest 851
4 Chevrolet Sonic 853 4 Chrysler Town & Country 849
5 Mazda Mazda3 Sedan 847 Segment Average: 849
6 (tie) Honda Civic 846 ENTRY UTILITY
6 (tie) Hyundai Elantra Sedan 846 Rank Vehicle TQI Score
8 Kia Forte 840 1 Volkswagen Tiguan 877
9 Chevrolet Cruze 838 2 Toyota FJ Cruiser 870
10 Mitsubishi Lancer 837 3 Ford Escape 866
Segment Average: 837 4 Jeep Wrangler 864
SMALL MULTI-FUNCTION 5 Jeep Wrangler Unlimited 862
Rank Vehicle TQI Score 6 Nissan Rogue 861
1 Volkswagen Golf 874 7 Honda CR-V 856
2 Nissan Juke 870 8 Subaru Forester 852
3 Nissan Cube 862 Segment Average: 851
4 Kia Soul 861 MID-SIZE CROSSOVER
5 Nissan Leaf 858 Rank Vehicle TQI Score
6 Dodge Caliber (disc.) 855 1 Ford Flex 888
7 Honda Fit 848 2 Nissan Murano 880
8 Kia Rio Hatchback 843 3 Honda Pilot 869
9 Scion xB 840 4 (tie) Dodge Journey 864
10 Scion xD 836 4 (tie) Chevrolet Traverse 864
Segment Average: 833 6 Ford Edge 859
MID-SIZE CAR 7 Toyota Venza 856
Rank Vehicle TQI Score Segment Average: 853
1 Chevrolet Volt 913 MID-SIZE TRADITIONAL UTILITY
2 Subaru Legacy 886 Rank Vehicle TQI Score
3 Volkswagen Passat Sedan 885 1 Jeep Grand Cherokee 888
4 Kia Optima 883 2 Dodge Durango 878
5 Subaru Impreza Sedan 878 3 Kia Sorento 875
6 Buick Regal 875 Segment Average: 868
7 (tie) Volkswagen Jetta Sedan 872 LARGE UTILITY
7 (tie) Chrysler 200 Sedan 872 Rank Vehicle TQI Score
9 (tie) Ford Fusion 868 1 Nissan Armada 900
9 (tie) Nissan Altima Sedan 868 2 GMC Yukon 886
Segment Average: 863 3 Ford Expedition 879
MID-SIZE MULTI-FUNCTION 4 GMC Yukon XL 871
Rank Vehicle TQI Score Segment Average: 865
1 Honda Accord Crosstour 879 NEAR-LUXURY UTILITY
2 Subaru Outback 864 Rank Vehicle TQI Score
Segment Average: 864 1 Land Rover Evoque 5-Door 928
LARGE CAR 2 Audi Q5 916
Rank Vehicle TQI Score 3 Infiniti FX35 902
1 Dodge Charger 911 4 Acura MDX 900
2 Nissan Maxima 889 5 BMW X3 898
3 Volkswagen CC 887 6 Infiniti EX35 895
4 Buick Lacrosse 870 7 Mercedes GLK-Class 894
Segment Average: 868 8 Land Rover LR4 893
NEAR-LUXURY CAR 9 Volvo XC60 891
Rank Vehicle TQI Score 10 (tie) Volvo XC90 885
1 Audi A4 Sedan 917 10 (tie) Cadillac SRX 885
2 Chrysler 300C 913 12 Lincoln MKX 884
3 Lincoln MKS 910 Segment Average: 883
4 Acura TL 903 LUXURY UTILITY
5 Lexus ES 350 899 Rank Vehicle TQI Score
6 BMW 3-Series Sedan 898 1 BMW X6 936
7 (tie) Infiniti G37 Sedan 895 2 Audi Q7 930
7 (tie) Acura TSX Sedan 895 3 (tie) Land Rover Range Rover Sport 915
7 (tie) Chrysler 300 895 3 (tie) Infiniti QX56 915
10 Hyundai Genesis Sedan 894 5 Cadillac Escalade 909
11 Mercedes C-Class Sedan 893 6 Mercedes ML-Class 906
12 Lexus IS Sedan 891 7 BMW X5 902
13 Volvo S60 890 8 Land Rover Range Rover 899
Segment Average: 890 Segment Average: 896
LUXURY CAR STANDARD PICKUP
Rank Vehicle TQI Score Rank Vehicle TQI Score
1 Audi A8 Sedan 942 1 Honda Ridgeline 863
2 Audi A6 Sedan 931 2 Nissan Frontier 858
3 Audi A7 921 Segment Average: 832
4 BMW 7-Series Sedan 920 FULL-SIZE PICKUP
5 Jaguar XF 918 Rank Vehicle TQI Score
6 Jaguar XJ 915 1 Ford F-150 902
7 Mercedes S-Class 913 2 GMC Sierra 1500 883
Segment Average: 906 3 Ram 1500 878
SPECIALTY COUPE 4 (tie) Nissan Titan 877
Rank Vehicle TQI Score 4 (tie) Chevrolet Avalanche 877
1 Mini Cooper Coupe 926 Segment Average: 869
2 Volkswagen GTI 909 HEAVY-DUTY PICKUP
3 Ford Mustang Coupe 908 Rank Vehicle TQI Score
4 (tie) Mini Cooper Hardtop 902 1 Ford F-250/350 874
4 (tie) Chevrolet Camaro Coupe 902 2 Ram 2500/3500 863
6 Dodge Challenger 901 Segment Average: 858
7 Mini Cooper Clubman 897  Only vehicles scoring above segment
8 Mini Cooper Countryman 896  average are shown in this chart
Segment Average: 893
PREMIUM COUPE
Rank Vehicle TQI Score
1 (tie) BMW 1-Series Coupe 922
1 (tie) Chevrolet Corvette Coupe 921
3 BMW 3-Series Coupe 919
4 Mercedes CLS-Class 918
5 Nissan 370Z Coupe 916
6 Audi TT Coupe 914
Segment Average: 912
CONVERTIBLE
Rank Vehicle TQI Score
1 Volkswagen Eos 902
2 Mini Cooper Convertible 895
3 Fiat 500 Convertible 866
4 Mazda Miata MX-5 859
Segment Average: 853
PREMIUM CONVERTIBLE/ROADSTER
Rank Vehicle TQI Score
1 BMW Z4 Roadster 938
2 Mercedes SLK-Class 922
Segment Average: 908

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