Hammacher Schlemmer, the New York City retailer that prides itself on having offered “the best, the only, and the unexpected” for 165 years is famous for some of the quirky merchandise that may be found in its catalog.
Among the company’s offerings for spring is the Pedal Pub. We don’t know if it’s the “best” or “only” such device in the world, but it’s got “unexpected” down pat.
The Pedal Pub is a human-powered mobile bar that will allow a true brew aficionado and 16 of his (or her) best friends, neighbors, and interested bystanders to float a keg whilst cruising around anywhere that will allow one to cruise around with up to 17 people actively imbibing alcoholic beverages.
As befits a revolutionary device, power comes from the people. Five of the six seating positions along each side have a set of bicycle-style pedals, allowing a total of ten pedalers whose efforts can propel the Pedal Pub to about five miles per hour, slightly faster than a walking pace, and climb grades up to 6% on a smooth surface. If that doesn’t seem like much, consider that each pedaler’s seat is designed to support a person weighing up to 300 pounds, plus five passengers, a brewmeister and a driver, who gets a free ride in return for steering and, presumably, being the designated driver. Add the Pedal Pub’s own 2,300 pounds and the weight of a full keg of beer and the gross vehicle weight can easily exceed three tons, about the same as a Cadillac Escalade. Those pedal-pushers are going to get mighty thirsty.
The Pedal Pub isn’t just weighty, it’s big. Twenty feet from the keg to the rear seats, eight feet wide (about six inches narrower than a commercial van body) and ten feet high. People are going to see you coming, including those people with badges and uniforms that might wish to have a chat with the owner.
In addition to the pedal-free position on each side, there’s a bench (literally) seat on the rear, a seat for the driver and a full-length platform for the bartender. The keg is stored in a wine cask mounted on the front and brew is dispensed from a tap with overflow tray near the rear of the vehicle.
The bar itself runs all the way around the Pedal Pub with beverage holders for each seating position, including the driver’s. The ingenious host wil no doubt figure out a way to secure containers of nuts or chips to the bar to allow snacking.
To keep the fun going, there’s a sound system with four speakers mounted in the underside of the peaked wooden roof and an AM/FM radio with MP3 player connectivity. Passengers can enjoy music or a audiocast of a football game as they drink away the miles.
The price for this truly unique vehicle? A mere $40,000, not including keg, tap linkage and cups.
To learn more about the Pedal Pub, click here or call Hammacher Schlemmer at 1-800-227-3528.

