Unlike traditional online matchmaking services, Connect Us is unique and only works in a MINI. BMW officials say the app is the most reliable of its type in the world, because is doesn’t factor in such trivia as personal interests and preferences. Connect Us makes its recommendations based strictly on driving style.
Connect Us compares driver inputs such as use of the accelerator, steering wheel and brakes (as deduced by the MINI Driving Excitement Analyser) and compares them with those of other MINI drivers. When it detects a match, the app opens a link to the other MINI driver, based on previously input gender preferences. The system works because it’s only when the driver is behind the wheel that the real personality can be known. So the Connect Us function also examines data collected by the Driving Excitement Analyser to deliver a precise comparison of drivers’ sprinting prowess, cornering ability and braking strategy. Only then, if the two drivers have comparable styles, will Connect Us invite them to meet up in person.
Accessing the Internet via Apple iPhone, the MINI drivers can use the Google Local Search service to find restaurants and other popular social destinations and share ratings using foursquare. And they can also keep in touch via Facebook, download their favourite music from AUPEO! and stay up to speed on issues of their choice with RSS news feeds.
According to the company. The Driving Excitement Analyser function of the MINI Connected App has been available for several weeks as a free download from the Apple App Store. But the Connect Us “update” can be downloaded only today, April 1, 2013.
“Get connected, get matched up, get dating” is the name of the game when it comes to using MINI Connected’s wide range of possibilities to finding love. BMW claims it is the ideal wingman (or wingwoman).