Wrangler Sport: the essence of Jeep

“Iconic” is a word that is so overused that it is losing its value. That’s one reason you seldom see it here on Acarplace, no matter how many times its used by the PR folks. An icon is something so significant and unique that it becomes a symbol in and of itself. Icons are special: when you say everything is an icon, nothing is really an icon.

The Jeep Wrangler and its ancestors all the way back to the Bantam Reconaissance Car are among the very few automotive icons. The Willys MB and Ford GPW were icons of World War II: distinctly American, distinctive, exceptional and praised as one of the factors in the Allied victory. Over 70 years later, there’s still nothing like the Jeep. It has become the symbol of the freedom to go anywhere, to explore, to leave the hum-drum of the rat race behind.

And, unlike the similarly iconic Land Rover Defender or Toyota Land Cruiser, the two-door Wrangler starts at just over $23,000, including delivery.

I recently spent some time with a 2013 Jeep Wrangler Sport 4X4 in what Chrysler calls “Gecko Pearl Coast,” a vivid (virulent?) green that certainly is easy to spot in a crowded parking lot.

I’ve tried the Wrangler Unlimited, the four-door version, but this is the first time with the short wheelbase two-door since I drove a CJ-5 back in the American Motors days. And that one didn’t have any doors at all.

In a refreshing change of pace from the typical, top-of-the-line press vehicle, the Wrangler Sport is the base model with a starting price of $23,120 including a $925 destination charge. Of course, the review vehicle came very well-equipped with a laundry list of amenities, such as the $2,200 Customer Preferred Package, which adds air-conditioning and upgraded wheels and tires and leather on the steering wheel and shift knob. Then there was the $485 Connectivity Group, which includes Bluetooth, an electronic vehicle information center and a USB port, and the $795 Power Convenience Group with power windows, power door locks and heated mirrors. Add the tinted windows, Alpine sound system, the Sunrider soft top and an anti-spin differential and the final sticker price rose over $5,000 to $28,195.

In terms of what really matters on a Jeep, the 4X4 Wrangler doesn’t skimp. Next-generation Dana axles front and rear, skid plates, shift-on-the-fly four-wheel-drive and a host of other goodies are all part of the package.

Our lizard-green Jeep was equipped with the Pentastar V6 and a six-speed manual transmission. An automatic is available, but the manual works just fine and feels more “right” in the Wrangler.

One thing noticed upon entering the cabin: the Jeep really needs a step or a grab handle. A tubular side step is available from Mopar, but even a grab handle would help shorter people make graceful entries and exits. Higher trim levels, like the Sahara and Rubicon, get the side steps, they should come on the Sport, as well.

Jeep has come a long way since that CJ-5 in the mid-1970s, especially in terms of the interior. The seats are firm and supportive with decent side bolsters and the fit and finish are much-improved even over the Unlimited I drove a few years back.

The interior is utilitarian, as befits a vehicle with the Jeep’s mission in mind. The gauges and controls are well laid out and easy to master. Touch-screen addicts will be disappointed, but the systems worked fine and it was no problem to change A/C or heater settings or change stations on the Sirius XM radio with minimal distraction, a feature I really liked.

The Wrangler is officially a four-seater but it might be best to think of it as a two-seater with room for occasional passengers. With the long step up from the ground, getting into the back seat requires a few gyrations and the space available isn’t particularly generous, especially with a tall driver in front. In fairness, there’s no problem with headroom. Likewise, with four aboard, cargo space is limited, just 12.8 cubic feet behind the rear seats. However, with the seats folded down, the space grows to 55.0 cubic feet, more than enough for a weekend of camping, hunting, fishing or rock-climbing.

On the road, the Pentastar engine provided plenty of power for everyday driving: even passing on the highway wasn’t a problem. Of course, if you’re really looking for a comfy highway cruiser, the Wrangler probably isn’t going to be one of your top picks. The ride isn’t rough, but there’s no doubt that you’re driving a vehicle with solid axles and a short wheelbase. It’s also somewhat less than quiet in the cabin: the Jeep’s aerodynamics provide a fair amount of wind noise at highway speeds and road noise with the Goodyear Wrangler on/off road tires adds to the decibel level. Still, the Alpine Audio system is more than capable of holding its own.

As you might expect from a vehicle with Jeep’s aerodynamics and drivetrain, the Wrangler gets fairly mediocre mileage. The EPA says 17 mpg in the city, 21 on the highway and 18 mpg in combined city/highway driving.

While Houston offers very limited opportunities for offroad adventures of the Rubicon Trail or Moab variety, recent rains provided plenty of mud and a construction site provided some muddy hills and an opportunity to let the Wrangler show its stuff. While the tires didn’t have the aggressive tread that would be preferred for mudding, the Jeep had no trouble navigating the gooey gumbo. On drier terrain and dirt roads, the Wrangler was a blast. It really comes alive once you leave the pavement.

While bumping and bouncing across the countryside, the Jeep was rock-solid: no weird rattles, no squeaks. There’s definitely some pride in Toledo; the Wrangler was well-assembled and a real credit to the men and women of the Toledo South Assembly Plant.

One of my pet peeves about the Jeep Wrangler isn’t with the vehicle; it’s with reviewers that put it down for being primitive, harsh and unreliable. Taking the last point first, it doesn’t seem to be backed up by the facts. Ann Smith, who handles Quality issues for Chrysler Communications, couldn’t go into great detail but told me that real warranty claims for Wranglers are in line with those of other Chrysler Group vehicles.

As for primitive and harsh, the Wrangler is guilty as charged, at least to an extent. One doesn’t conquer the Rubicon Trail in a big comfy couch mounted on four marshmallows and the Wrangler, like all its predecessors, is designed to get you where you want to go – no matter how far from the beaten path that might be. Maybe instead of “primitive” and “harsh,” “basic” and “rugged” would be more suitable terms.

Perhaps basic and rugged are the keys to the Wrangler’s appeal and what make it one of the best-selling Chrysler Group vehicles. Just about everything one needs is included; just about everything that isn’t, isn’t. Between Jeep’s option list and Mopar’s catalog of aftermarket add-ons, the basic Jeep can be tailored to meet the challenges of any particular adventure.

People who understand the Wrangler certainly seem to like it; one only has to look at the awards the Wrangler has accumulated. Besides, how many other vehicles are available that can boast their design is battle-tested?

The Wrangler isn’t for everyone and doesn’t pretend to be. But if it’s for you, there’s nothing in the Jeep’s price range that even comes close.

An icon, indeed.

2013 Jeep Wrangler Sport 4X4
Base Price $22,195
Customer Preferred Package 23S $2,200
Connectivity Group $485
Power Convenience Group $795
Anti-Spin Differential Rear Axle $295
Tinted Windows $300
Sunrider Soft Top $400
Alpine Audio System $395
Sirius XM Radio $195
Destination Charge $925
Sticker Price $28,185
Fuel Economy, City mpg 17
Fuel Economy, Highway mpg 21
Fuel Economy, Combined mpg 18
Why we’d buy it Fun to drive, well-built, plenty of power
Why we wouldn’t Limited interior space for more than two; fuel economy

Rocky Mountain Automotive Press Vehicle of the Year Awards

Winners of the sixth annual Rocky Mountain Automotive Press Vehicle of the Year Awards were announced at the opening of the Denver International Auto Show.

The field for the 2012 awards included every significant new car, pickup, crossover and SUVs for sale in the region. More than 70 models received test-drive evaluations in Colorado, Kansas, New Mexico, Utah and Wyoming by members of the Rocky Mountain Automotive Press. After assessing manufacturer-provided models for value, performance, fuel economy, comfort and safety, RMAP presented awards in five categories:

RMAP 2012 New Vehicle of the Year (Any 2012 new nameplate or redesigned vehicle.)
2012 Range Rover Evoque, for its blend of show-car styling and traditional Range Rover toughness.
RMAP 2012 Rocky Mountain SUV of the Year (Crossovers and body-on-frame SUVs.)
2012 Jeep Grand Cherokee, for unstoppable off-road ability and impressive on-road performance.
RMAP 2012 Rocky Mountain Pickup Truck of the Year
2012 Ford F-150, a do-everything pickup featuring Ford’s ground-breaking EcoBoost twin-turbo V-6.
RMAP 2012 Rocky Mountain High-Mileage Vehicle of the Year (Any powertrain eligible. Winner best blends all-around appeal with high mileage.)
2012 Nissan Leaf, the first modern mass-produced pure-electric vehicle showcases one facet of future mobility.
RMAP 2012 Rocky Mountain Car of the Year (The best new car to own and drive in the Rocky Mountain West.)
Audi A6 3.0 TFSI, for supercharged performance, all-wheel-drive grip, and sophisticated design.

Hyundai tops customer retention rates

J.D. Power & Associates has released its 2012 Customer Retention Study and Hyundai tops the list; 64 percent of Hyundai buyers get another at trade-in time.

The study measures not only the brand’s success at retaining existing customers but investigates the reasons why customers either remain loyal or leave. In addition, Power analysts look at the rate of conquest sales, when an automaker captures a sales from a competitor.

The most common reason for customer defections is lack of the type of vehicle the customer wants. Other motivators include dissatisfaction with the previous vehicle, including the vehicle costs too much to own or maintain; there are too many problems; the vehicle didn’t retain sufficient resale value.

“Many automotive brands are expanding their array of models in an attempt to capture more buyers, but this isn’t enough in and of itself,” said Raffi Festekjian, director of automotive product research at J.D. Power and Associates. “Manufacturers need to integrate specific attributes and features that delight vehicle owners to maximize their opportunity to both retain customers and conquest from other brands. Manufacturers also need to ensure owners are satisfied with the quality, residual values and ownership costs of their vehicles.”

Hyundai ranks highest among automotive brands in retaining customers. Next come Ford and Honda; in a tie for second; Jeep posts the greatest improvement in customer retention rate from 2010, improving by 17 percentage points to 51 percent in 2012.

The study also finds that women and younger vehicle owners (ages 23 and 47) are less likely to choose the same vehicle brand for their next purchase, compared with men

1and older owners.

The 2012 Customer Retention Study is based on responses from 117,001 new-vehicle buyers and lessees, of which 73,733 replaced a vehicle that was previously acquired new. The study was fielded between February and May 2011 and”
1J.D. Power and Associates last issued the Customer Retention Study in December 2010. Comparisons between the 2010 and 2012 studies span a one-year period, rather than a two-year period. The study was not published in 2011.


2012 Brand Retention Rates
Brand Rate
Hyundai 64%
Ford 60%
Honda 60%
BMW 59%
Kia 59%
Toyota 58%
Chevrolet 57%
Mercedes-Benz 57%
Lexus 54%
Cadillac 52%
Jeep 51%
Nissan 50%
MINI 49%
Ram 49%
Industry Average 49%
Subaru 48%
Land Rover 47%
Volkswagen 47%
GMC 46%
Infiniti 46%
Acura 45%
Audi 45%
Porsche 42%
Lincoln 40%
Buick 38%
Mazda 34%
Mitsubishi 33%
Jaguar 31%
Volvo 30%
Chrysler 26%
Scion 24%
Dodge 21%
Suzuki 20%
SAAB 7%

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Chrysler adding 1,250 jobs in Detroit

Chrysler announced it will add 1,100 new jobs at its Jefferson North Assembly Plant (JNAP) in Detroit and another 150 jobs when it reopens the Conner Avenue Plant for production of the new SRT Viper coming next year.

The new JNAP jobs will add a third crew to the workforce building the Jeep Grand Cherokee and the Dodge Durango. Chrysler plans to add a new diesel engine for North America to the Grand Cherokee (diesel-powered Jeeps have long been built for the European market).

Commenting on the matter, Chrysler/Fiat CEO Sergio marchionne said, “Our future, like the history of our brands, is interwoven with the City of Detroit. Detroit long has been home to renowned innovators and craftsmen. So it is in the Motor City, home of our industrial heritage and a resilient people, that we are entrusting the manufacture not only of the ultimate American sports car, the SRT Viper, and the Jeep Grand Cherokee – the most awarded SUV ever – but also a diesel version of the Jeep Grand Cherokee for North American markets.

“We believe that investing in Detroit is not only the right thing to do, but it is a smart thing to do as we work to write the next chapter in our shared history,” Marchionne added.

The new hires will work Chrysler’s controversial rotating shift that allows the company to get an extra 20 hours of production each week without resorting to overtime. Employees at the plants where the new schedule has been adopted say it causes stress, family problems and health issues. The UAW members at Chrysler’s Global Engine Manufacturing Alliance (GEMA) plant in Dundee, Michigan had voted to authorize a strike unless a solution could be found and the schedule was a hot topic during last fall’s contract negotiations.

In spite of the shift, the UAW is glad to have the new jobs. General Holiefield, head of the UAW’s Chrysler Division, said, “We are pleased to have Chrysler Group acknowledge the contributions of the UAW here in the Motor City by relying on our workforce to produce two of its most acclaimed vehicles. Our workers nationwide have had a rough couple of years along with the American auto industry and we are proud to be partners in building a future of success starting right here in Detroit.”

Autobytel announces 2012 top picks

The editors of Autobytel have made their selections for the 12 vehicle of the year awards.

AUTOBYTEL 2012 AWARDS
2012 Car of the Year Hyundai Veloster
2012 Truck of the Year Ford F-150 EcoBoost
Convertible of the Year Audi R8 Spyder
Sedan of the Year Kia Optima
Compact Car of the Year Hyundai Veloster
Convertible of the Year Audi R8 Spyder
Sedan of the Year Kia Optima
Compact Car of the Year Hyundai Veloster
Convertible of the Year Audi R8 Spyder
Sedan of the Year Kia Optima
Luxury Car of the Year Audi A7
SUV of the Year Jeep Wrangler
Luxury SUV of the Year Range Rover Evoque
Crossover of the Year Mazda CX-5
Sports Car of the Year Ford Mustang Boss 302
Alternative Fuel Car of the Year Toyota Prius v
Pickup Truck of the Year Ford F-150 EcoBoost
Van/Minivan of the Year Honda Odyssey
Wagon of the Year Cadillac CTS Wagon