It came right down to the wire, but BMW pulled out all the stops in December to bring in a total of 37,399 sales for a 2012 total of 281,460 cars and SUVs. The was enough to beat Mercedes-Benz’s December total of 28,145 and 2012 total of 274,134, an all-time record for the folks from Sindelfingen. The margin of 7,326 sales locked up the luxury segment crown for the Bavarians for another year.
It will be interesting to see if the fierce rivalry between the two German automakers will involve some of the questionable tactics used last year when BMW dealers actually registered new cars to bolster the numbers and then sold the cars as demonstrators, used but with the full new car warranty. Mercedes employed similar tactics to beef up its numbers.
Lexus, which had been the king of the hill for many years beginning in the first years of the 21st Century, came in third with a 12-month total of 244,166. Lexus did beat Mercedes’ monthly sales in December by delivering 30,607 cars and trucks.
Cadillac was the top premium brand, placing fourth in December sales but dropping behind Acura to fifth for the year. Actual retail sales of GM’s luxury marque were only slightly ahead of those reported by sixth-place Audi, which set its own all-time record in 2012.
Sales of the S60 and XC60 gave Volvo its best sales year since 2007 as the U.S. once again was the largest market for the Swedish brand.
Porsche sales soared 61.8% in December, sealing the deal for a new all-time sales record as sales of the newest 911 climbed 41.8% in 2012.
Land Rover sales were up, but Jaguar took a slight tumble. Still Jaguar Land Rover’s 2012 results were positive.
|PREMIUM BRANDS – DECEMBER & FULL-YEAR SALES|
|Land Rover||5,174||Land Rover||43,644|