toyota corolla led headlights

They’re still selling cars

December 5, 2018 David Zatz 0

Reports that cars are dead have been grossly exaggerated. The market for sedans and coupes is falling fast, but there are still hundreds of thousands of buyers in the United States. The #1 best selling car in America, the Toyota Camry, may be down by 9% from last year (year-to-date), […]

Is Toyota nuts?

September 28, 2018 David Zatz 0

Toyota, citing a desire for autonomous-car technology, has made a heavy investment in embattled American phone-based-taxi service Uber. Uber itself has a history of worker abuse and fraud, which resulted in changes at the executive level. It’s also been responsible for self-driving-car casualties, as one of the two outfits testing with […]

Toyota hydrogen fuel cell truck

The future of big rigs is open; what’s coming?

July 31, 2018 David Zatz 0

It’s always interesting to see how writing about cars focuses most on the vehicles that matter least. A car like the Corvette or Maserati GranTurismo will attract acres of verbiage, while the cars that people buy by the hundred-thousand, like the Corolla and Cruze get little attention at all. This […]

camry thrill ride

Is Toyota’s sudden improvement too late for sedans?

June 14, 2018 David Zatz 0

Toyota, one of the world’s largest seller of sedans and hatchbacks, has just introduced a new “TNGA” platform/architecture that spans from the Prius to Lexus ES (in order of gas mileage). By doing that, Toyota transformed the feel and performance of the aged, cheapened Camry and the Corolla beyond recognition. The […]

Toyota stick shift

Toyota’s quiet transmission changes

March 23, 2018 David Zatz 0

Toyota announced two new transmissions today, quietly, as part of an otherwise fairly dull release on the Toyota Corolla Hatchback née Scion iM. First is the new K120 CVT — a continuously variable transmission, but not purely driven by belts or bands. Now, Toyota has included a special launch gear […]

Why does Toyota want to be what it isn’t?

February 15, 2018 David Zatz 0

In the United States, Toyota was most successful when it mercilessly copied General Motors. The Camry was specifically tuned for American tastes, using, among other things, former General Motors engineers. The first Avalon interior was practically a carbon copy of a past Chevrolet.  For a time, ironically, Toyota sold the Corolla […]

toyota corolla led headlights

Corolla: it’s not what you’d think

February 7, 2018 David Zatz 0

Enthusiasts love to hate the Toyota Corolla, a compact car whose reliability has kept it popular through thick and thin. They complain that it’s “just an appliance,” a car without zip or fun, even as Toyota has tried various tricks to make the car at least look sporty. Are they […]