2018 J.D. Power initial quality

Korea’s long game paying off at JD Power

June 20, 2018 David Zatz 1

South Korea’s Hyundai-Kia has been playing a long game in quality. Over a decade ago, the company decided that, rather than going for low prices alone, it would try to compete based on quality, just as Toyota, Honda, and Nissan did when they first entered the United States. Along the […]