Every year, aftermarket vendors, automakers, and regular parts suppliers show off their specialty parts, gadgets, kits, and doodads at the SEMA show in Las Vegas. The most heavily customized vehicle is, perennially, the Jeep Wrangler, but people buy go-faster, go-further, electronics, and cosmetic bits and bobs for all sorts of vehicles.
Some may wonder what place these companies hold in a hybrid future, when you really shouldn’t mess around with the computer’s ideas over where everything is, how large the wheels are, and such; how will the Wrangler Hybrid respond to a two-inch suspension lift? How about a Prius?
It seems likely that lighting will always be one opportunity, even if every car comes with LED headlights, because (a) people want them in different colors, with halos, etc., and (b) there is always a new LED technology, just like there was always a new halogen or HID technology. Likewise, spoilers, grilles, and the other cosmetic packs and parts aren’t really affected.
A new category is fans for the battery, stepping in to replace cold air induction kits and the like. Major parts supplier Continental was the first company to hit the aftermarket with battery-pack fans, sold under the VDO name, engineered to fit “popular hybrid vehicles.”