Cadillac moved its headquarters to New York City just three years ago, under a new brand leader who wanted to bring employees closer to America’s center of financial power. The idea came from Johan de Nysschen, who had worked with hoity-toity brands Audi and Infiniti — one a stunning success, […]
Some people may be baffled by changes in General Motors branding, especially if they’re relying on old memories of what they used to be. That’s no surprise; brands change over time, sometimes radically, as Pontiac did when John DeLorean decided being grand-dad’s car was less profitable than selling higher-performance Chevys. […]
General Motors showed it’s serious about Cadillac today, unveiling a brand new twin-turbo V8 engine pushing out 550 horsepower for its hot V-series cars. It’s no match for the Dodge Hellcat V8, which has 707 horsepower in normal form and 840 in the Demon, but the new engine— prosaically named […]
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