An electric Ford Mustang is coming, if a brief commercial placement is any indication. Robert S. Miller pointed us to this freeze-frame showing a blue Mustang grille emblem in the middle of a commercial.
While any automaker can put lighted emblems onto the grille, the color blue is usually reserved for electric or hybrid cars. It could be that Ford’s planning a hybrid version of their hot little four-cylinder turbo, though the company has started heavily investing in electric powertrains — after years of leaning on Magna, Toyota, and public relations for the aura of modernity.
Ford is already taking potshots at Tesla, with a commercial voiceover declaring, “It’s never been launched into space” about the Ford Escape; but, in a couple of years, perhaps Ford will, as its commercial declares, have something real to sell. By then, pretty much every other automaker will have a wide range of electric cars on the street.
The author of Dodge Viper, Jeep’s Wagoneer, Gladiator, Comanche, and Scrambler Go-Anywhere Vehicles, and The Rise and Reinvention of Chrysler Minivans, David Zatz has been writing about cars and trucks since the early 1990s; he also writes on organizational development and business at toolpack.com and covers Mac statistics software at macstats.org. His latest book, for kids, is Meet the Jeep.
David has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. You can reach him by using our contact form.