For many years before Fiat arrived, Chrysler’s brands were poorly defined and overlapped each other. Marchionne, who oversees seven different brands, immediately started working on clarifying them — with effects that took years to become apparent. There are easy brands — Ram makes pickups and commercial vehicles; Jeep sells crossovers and SUVs, […]
Alfa Romeo has been selling cars in the United States for years, but most Americans don’t seem to know it; so the company brought some writers to the M1 Concourse, a private track in Pontiac, Michigan, and gave them the keys. I drove the Giulia sedan and Stelvio crossover, and learned […]
FCA is set to announce its next five-year plan (or four-year plan, depending on the source) tomorrow — but Bloomberg’s Tommaso Ebhardt has been talking about what’s in it today, over the radio and in print. In essence, the plan is mainly more of the same — Chrysler being restricted to […]
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